RECRUITMENT
AI Meets Human Touch:
Smart Search Tools = Faster Hires
HealthyPeople’s redesigned platform gives fitness employers a trio of powerful ‘lenses’ that allow them to zoom in on culture fit, filter for hard‑line requirements, or cast a semantic net for hidden gems.
Profile Bio Search:
An Insight into the Person Behind the Résumé
What it looks at:
The self‑written bios on HealthyPeople profiles.
Why use it:
It’s cost-effective, provides quick insight into personality and tone, and searches candidates who’ve made the effort to complete their HealthyPeople profile.
Why it matters
The way a candidate describes themself with limited characters helps you gauge whether a trainer’s vibe matches your gym culture. And the fact that they completed their profile provides an additional data point that may speak to greater enthusiasm for a new opportunity and follow through.
Pro Tip
Run two or three quick searches using culture‑keywords your members would recognise - think ‘community minded’, ‘results driven’, or ‘friendly’. Check the bios that surface to see which professionals already speak your brand’s language.
CV Keyword Search:
Precision for Non‑Negotiables
What it looks at:
Every word in the uploaded CV.
Why use it:
When compliance or hard requirements rule the hire – think: ‘Certificate IV in Fitness’, ‘Reformer Pilates’, ‘LES MILLS GRIT’, or second‑language skills.
Why it matters
Keyword Search is your scalpel. It only surfaces résumés that contain the exact phrasing you specify, avoiding the time‑sink of ‘almost‑right’ candidates. It’s perfect for checking for required documents or niche modalities.
Pro Tip
Begin with the single most distinctive requirement – say, ‘Reformer Pilates’ or ‘ASCA Level 1’ – and run that search first. If the list is too short, swap to a broader search, for example ‘Pilates’ or ‘ASCA’. Similarly, if the resulting list is too long, go for more specific words.
CV Semantic Search:
Intelligence Beyond Keywords
What it looks at:
The meaning and context of a CV, using natural‑language AI.
Why use it:
When you’re hunting for transferable skills, career changers, or potential high performers. For example, a qualified Trainer with hospitality experience, a fitness instructor with retail sales experience or a sports‑science grad who’d ace wellness coaching.
Why it matters
Semantic Search ‘understands’ phrases like ‘boosted client loyalty’ and links them to ‘led member‑retention initiatives’, widening the talent pool without diluting relevance.
Pro Tip
Phrase your query around the outcome you want, not the job title. Try something like ‘increased member retention’ or ‘launched new group class program’. Semantic Search will connect those achievements to CVs that describe similar results in different words, surfacing high‑potential candidates you might otherwise miss.
Search + Job Ads: A One-Two Punch
Research on the wider professional workforce indicates that roughly 70% of high‑performing employees are ‘passive’ candidates, so many top candidates are unlikely to see a job ad on the day you post.
Recruitment efforts are, therefore, most effective when your message pushes out to the market and you proactively pull talent in. The job ad acts like a beacon to active job‑seekers, while the search tools let you tap this hidden majority, reaching out directly to professionals who meet your cultural and technical requirements, without them ever clicking ‘apply’.
Using Search alongside ads also compresses hiring timelines, can double your candidate pool, can reduce vacancy downtime, and sends a strong signal that your brand is both tech‑savvy and people‑focused.
Pro Tip
Every job ad posted on HealthyPeople comes with free access to an AI search that matches the job ad details to candidate CVs.
When AI’s speed meets your human intuition, recruitment becomes both efficient and personal. Let the algorithms scan thousands of profiles in seconds, unearthing talent that once took hours of manual trawling, then apply your own judgement to evaluate passion, culture fit, and long‑term potential. The result: a faster, more cost‑effective pipeline that still feels distinctly human on both sides of the interview table.
Dennis Hosking
Dennis is the Founder and Managing Director of HealthyPeople and FITREC.
