BACK TO ISSUE 18

MAGAZINE HOME PAGE

FITREC HOME PAGE

Business

A Question of Value

It is often purported that people will pay premium prices for things they see value in. Tony Attridge explores.

I am currently sitting in a professional development course where some people have paid a premium to attend and others are here for free. Both parties are obtaining the same content. The only difference is that those who have paid are sitting in the front three rows and had access to a Q&A session while enjoying a provided lunch.  

So, why did these people pay top dollar for those few extras? Because they saw value in what was on offer – i.e., the additional time spent with the presenter over lunch. It is often purported that people will pay premium prices for things they see value in.

What value do you offer as a fitness and health professional?

One way to being successful is to under-promise and over-deliver. To improve client retention the key is to find out what motivates the client? What is their purpose for coming to you?

The next step is to then leverage that information and provide a service or product that is relevant to that person’s challenge. In these scenarios, the use of ‘cookie-cutter’ or ‘one size fits all’ type of programs or meal plans are often ineffective because they may not provide the personalised value that the client is looking for, or is willing to pay the premium price for.

As a fitness and health professional, you need to be aware that to make a difference to a person’s life, you need to connect with the client authentically, and provide them with customised solutions that offer value to them.

Think about what you are currently doing. What value you are offering to your clients, your members, your team?

Facebook
Twitter
LinkedIn
WhatsApp
Email
Print

Tony Attridge

Tony is the Founder of The College of Health and Fitness, a family-owned and run business where personalised service ensures that your training is well and truly above the minimum industry standard. This is highlighted by the fact that the majority of graduates find work in their chosen fields before the conclusion of their course.

Facebook-f Instagram Linkedin-in
Facebook-f Instagram Linkedin-in

Raising The Bar is published by FITREC and HealthyPeople. Before trying any new exercise, nutrition or health regimes, you should seek clearance from an appropriate health, medical or fitness professional. The information in this publication is not a substitute for advice or consultation with any health, medical or fitness professional. The health and fitness industries often provide conflicting – sometimes even contradictory – information; as the reader it is your responsibility to safely determine what does or does not work for you. Any prices stated are the recommended retail prices in Australian currency and may be subject to change. While every effort is made to ensure accuracy, all parties associated with the production and publishing of this magazine accept no responsibility for the correctness of any facts and the copyright responsibility of all articles lies with individual contributors. Opinions expressed by the authors in this magazine do not necessarily reflect those of other authors, the publisher or any of its production or publishing team. Copyright ©2024. All rights reserved. No material in this magazine may be reproduced without written consent from the publisher.