RAISING

inspiration for extraordinary fitness careers

THE BAR

Issue 20

WELCOME TO ISSUE 20 OF RAISING THE BAR

Issue 20 is a bumper issue, all designed to inspire extraordinary success in your fitness career!

2025 actually marks our 10th year of FITREC, so dive in and explore the latest industry insights, tips, strategies and ideas! 

As always, let us know what you think – we can’t wait to receive your thoughts. 

Dennis Hosking
Founder & Managing Director
FITREC & HealthyPeople

CONTENTS
FITREC

Every day you lace up, show up, and lift up the people around you.

Shannon Green

Shannon Green explores whether squats, deadlifts and presses really are the ultimate three exercises.

Steve Grant

Steve Grant provides 60 winning email subject lines to help your gym generate more leads.

Ken Baldwin

Ken Baldwin declares a call to arms for fitness and allied health industries to offer strength and power training for older adults as standard practice.

Victor Popov

Victor Popov explores the key role of the nervous system in human performance and how trainers, coaches and therapists can optimise client outcomes by understanding and leveraging it.

Emma Hogan

New research reveals working out at the gym could amplify the effect, adding years to our life and life to our years. Emma Hogan explains.

Benny Price

Benny Price shares key tips to help you elevate your personal training offering.

Toni Rennie

Toni Rennie highlights how your gym can implement smarter direct debit strategies.

Mish Wright

If I had a dollar for every time someone said, "Just get women to lift heavy in menopause," I'd be retired and living on the Mornington Peninsula! Mish Wright explains.

Dennis Hosking

Dennis Hosking explains why a predictable talent budget beats the roller-coaster of ad-hoc hiring, and how your club can get on board for future recruitment success.

Trudi Edmeades

Trudi Edmeades explores why older clients and participants are more sensitive to the colder weather, and what we – as fitness professionals – can do to accommodate them this winter.

Tony Attridge

In the rapidly evolving fitness industry, professionals who prioritise continuous learning and upskilling stand out as leaders and innovators. Tony Attridge explains.

Steve Irwin

When it comes to cardio, one question keeps popping up: “Which is better – HIIT or steady-state cardio?” Steve Irwin explains.

David Flanagan

David Flanagan provides three tips to help you get top dollar for the sale of your gym business.

Sharon Kenny

Sharon Kenny shares these helpful business insurance tips to help your new financial year get off to a strong start.

Dennis Hosking

Recruitment used to be a numbers game – post the ad, cross your fingers – today it’s a strategic dance between artificial intelligence and your human instincts. Dennis Hosking explains.

Ash Shenker

At a time when one in four kids in Australia is living with overweight or obesity, fitness professionals can play a vital role in overcoming children’s inactivity and establishing healthier habits for our future generations. Ash Shenker explains.

FITREC

FITREC is here to inspire and support you to create and maintain an extraordinary fitness career.