Every day you lace up, show up, and lift up the people around you.
Issue 20 is a bumper issue, all designed to inspire extraordinary success in your fitness career!
2025 actually marks our 10th year of FITREC, so dive in and explore the latest industry insights, tips, strategies and ideas!
As always, let us know what you think – we can’t wait to receive your thoughts.
Dennis Hosking
Founder & Managing Director
FITREC & HealthyPeople
Every day you lace up, show up, and lift up the people around you.
Shannon Green explores whether squats, deadlifts and presses really are the ultimate three exercises.
Steve Grant provides 60 winning email subject lines to help your gym generate more leads.
Ken Baldwin declares a call to arms for fitness and allied health industries to offer strength and power training for older adults as standard practice.
Victor Popov explores the key role of the nervous system in human performance and how trainers, coaches and therapists can optimise client outcomes by understanding and leveraging it.
New research reveals working out at the gym could amplify the effect, adding years to our life and life to our years. Emma Hogan explains.
Benny Price shares key tips to help you elevate your personal training offering.
Toni Rennie highlights how your gym can implement smarter direct debit strategies.
If I had a dollar for every time someone said, "Just get women to lift heavy in menopause," I'd be retired and living on the Mornington Peninsula! Mish Wright explains.
Dennis Hosking explains why a predictable talent budget beats the roller-coaster of ad-hoc hiring, and how your club can get on board for future recruitment success.
Trudi Edmeades explores why older clients and participants are more sensitive to the colder weather, and what we – as fitness professionals – can do to accommodate them this winter.
In the rapidly evolving fitness industry, professionals who prioritise continuous learning and upskilling stand out as leaders and innovators. Tony Attridge explains.
When it comes to cardio, one question keeps popping up: “Which is better – HIIT or steady-state cardio?” Steve Irwin explains.
David Flanagan provides three tips to help you get top dollar for the sale of your gym business.
Sharon Kenny shares these helpful business insurance tips to help your new financial year get off to a strong start.
Recruitment used to be a numbers game – post the ad, cross your fingers – today it’s a strategic dance between artificial intelligence and your human instincts. Dennis Hosking explains.
At a time when one in four kids in Australia is living with overweight or obesity, fitness professionals can play a vital role in overcoming children’s inactivity and establishing healthier habits for our future generations. Ash Shenker explains.
FITREC is here to inspire and support you to create and maintain an extraordinary fitness career.
Raising The Bar is published by FITREC and HealthyPeople. Before trying any new exercise, nutrition or health regimes, you should seek clearance from an appropriate health, medical or fitness professional. The information in this publication is not a substitute for advice or consultation with any health, medical or fitness professional. The health and fitness industries often provide conflicting – sometimes even contradictory – information; as the reader it is your responsibility to safely determine what does or does not work for you. Any prices stated are the recommended retail prices in Australian currency and may be subject to change. While every effort is made to ensure accuracy, all parties associated with the production and publishing of this magazine accept no responsibility for the correctness of any facts and the copyright responsibility of all articles lies with individual contributors. Opinions expressed by the authors in this magazine do not necessarily reflect those of other authors, the publisher or any of its production or publishing team. Copyright ©2024. All rights reserved. No material in this magazine may be reproduced without written consent from the publisher.