RAISING

inspiration for extraordinary fitness careers

THE BAR

Issue 21

WELCOME TO ISSUE 20 OF RAISING THE BAR

Issue 20 is a bumper issue, all designed to inspire extraordinary success in your fitness career!

2025 actually marks our 10th year of FITREC, so dive in and explore the latest industry insights, tips, strategies and ideas! 

As always, let us know what you think – we can’t wait to receive your thoughts. 

Dennis Hosking
Founder & Managing Director
FITREC & HealthyPeople

CONTENTS
Tony Attridge

Today’s most successful coaches move beyond counting reps and into the territory of motivation, meaning and mission. Tony Attridge explains how coaching the ‘why’ can transform your client relationships and set you apart as a lifelong impact maker.

Hays Daewoud

In today’s competitive fitness industry, professional development and continuing education are not just requirements; they are essential pathways to growth, credibility, and long-term success. Hays Daewoud explains.