
Issue 21
Coaching the ‘Why’ to Build Lifelong Athletes
Tony Attridge explains how coaching the ‘why’ can transform your client relationships and set you apart as a lifelong impact maker.

Tony Attridge explains how coaching the ‘why’ can transform your client relationships and set you apart as a lifelong impact maker.

Victor Popov explores the key role of the nervous system in human performance and how trainers, coaches and therapists can optimise client outcomes by understanding and leveraging it.

Making healthy choices is not in our DNA – and nor is a solid technique in the gym. Benny Price explains.