Operations
Top 3 Ways To Achieve The Best Sale Price For Your Gym Business
The Australian gym business sales market is experiencing dynamic shifts. At the time of writing, there are 6,610 gyms and studios operating nationwide, which is a notable decrease of 13% from 2024, reflecting consolidation and heightened competition.
Yet, despite this contraction, strong sales volumes are being seen, driven by continued rising health consciousness and improving economic conditions, leading to projected industry growth over the next five years.
When it comes to gym business and franchise sales, the key trends are:
- increased buyer interest in established brands and franchises, with major players like Fitness and Lifestyle, Anytime Fitness and Viva Leisure dominating market share.
- franchisors are investing in technology, operational support, and training to boost the value and appeal of their networks for both current owners and prospective buyers.
- buyers are seeking businesses with strong recurring revenue and modern, tech-enabled operations.
If you’re considering selling your gym business – either now or in the future – here are three areas that, when focused on, can help maximise your business’s attractiveness and sale value:
Demonstrate Strong, Recurring Revenue
A stable membership base and diversified income streams (e.g., classes, personal training) are highly valued by buyers, as they indicate predictable cash flow and business resilience.
Invest in Modernisation and Technology
Upgrading facilities, integrating management software, and offering digital services (like virtual training) can significantly enhance your gym's marketability and valuation.
Maintain Transparent Financials and Operational Records
Clear, accurate financial statements and detailed operational documentation build buyer confidence and streamline the due diligence process, supporting a higher sale price.
In Australia’s ever-evolving fitness market, the key to securing a great sale price for your gym business can lie in the forward-planning for your future exit strategy – and it’s never too early to get started.
Good luck!
David Flanagan
David is a Business Broker at BF Brokers, which is the largest seller of gyms and studios in Australia. If you want to get a free estimate of market worth on your gym or studio, or to understand the sale process in greater depth, contact David via www.bfbrokers.com.au.