Social Media
14 Instagram Ideas To Boost Engagement
FAQs
Prospects and members regularly ask great questions about health, fitness and well being. So, list down the best questions and create posts that you can share on Instagram (maybe once a week), to answer them. This type of content is very educational and set s you up as an expert in your area.
Behind the Scenes Videos
Everybody loves a sneak peek at what happens behind the scenes. Compile short clips of you or your team while they’re working with clients. It’s super easy now to compile and edit videos on your phone. Just make sure to keep it upbeat and fun! Don’t forget to shoot them upright (portrait orientation) on your phone, and keep them under a minute in length, to maximise their reach.
Testimonials
If you have clients who are raving about your service, capitalise on it by using it as content for Instagram. You can also use existing client reviews that you already have on your website. Posting client reviews will strengthen your credibility as a gym – it’s perfect content!
How - Tos
Sharing tutorials or how-to videos is great content for fitness businesses. Pick popular exercises that you’re good at like, for example, lunges, TRX, or kettle bells and then walk them through step-by-step. You can use this for your Instagram stories or a carousel f or your account.
Common Mistakes
If you see members making the same eating or exercising mistakes, share a post that refers to these common mistakes you see occurring. It’ll help your clients avoid these errors in the future and, most importantly, guide them as to what else they can do instead.
Monday Mood Board
Creating a Monday Mood Board is a fantastic way to set the mood for your clients asthey start the week. Be creative! Pull together fun and inspiring photos that help setthe tone.
Reading Recommendations
Find some great blogs, podcasts or websites that you think would be interesting oruseful for your clients. You can create a video of yourself talking about each one andwhere to find them, then share it as an Instagram Reel.
Pros and Cons
Presenting the pros and cons of the services your gym offers is a great way to highlight health and wellness services, clothing, supplements, and whatever else your gym offers. It can help differentiate you from the competition and target your preferred demographic.
When used well, Instagram can be a game-changer for clubs that want to increase and engage with current and prospective members.
Statics
Look through some fitness-related statistics and post those that are relevant to your members (e.g., the percentage of people who lose weight and put it all back on again; or the percentage of people who suffer from lower back pain). Be sure to present the information creatively, so that people will stop scrolling and read it.
Fitness Lingo
There are so many technical terms we use in the fitness industry, which may seem basic to you (e.g., ‘periodisation’, ‘ keto dieting’, ‘fartlek training’). Share these terms with your members regularly to teach them more about the fitness industry, while also helping them to communicate better with you.
Motivational Quotes
Every gym member runs out of motivation at some point, and it’s the biggest obstacle for anyone looking to start a gym membership. Sharing motivational quotes on the topics of self-care, fresh starts, and healthy living will be good for your feed.This can be used as filler content but should always be part of your content plan. Pro-tip: Avoid using stock images and, instead, create images that represent your brand
Showcase Your Team
Your team members are an essential part of your brand and they are the face of your fitness business, so it would be a big mistake not to include them in your content on Instagram. Prospects connect more with the people who make your gym special, rather than the brand name itself. Include weekly highlights like ‘Trainer Tuesdays’ where you feature your Trainer’s recent achievements; ‘Trainer of the Month’ posts, member testimonials for Trainers; or new routines created by your Trainers.
Gym Equipment
Showcasing your equipment reinforces the value you deliver to members and clients. It defines the experience that a prospect will receive when they work out in your gym, which can be very persuasive, especially for those who are joining for your equipment – based workouts. When posting content, you can also include videos on how to use the equipment, pros and cons, and some interesting facts about your equipment. This also further strengthens your authority and credibility on the provision and use of equipment.
Instagram Reels
Reels are a great attention grabber. People’s attention spans are reducing everyday! Short and sweet content such as reels, are great ways to compete with the millions of other brands posting on Instagram every day. You can post action videos of your Trainers, healthy recipes, member testimonials, videos of a new class,feature new equipment, and behind-the-scenes in your gym.
When used well, Instagram can be a game-changer for clubs that want to increase and engage with current and prospective members. Good luck!
Steve Grant
Steve Grant is the Director/Owner of Gymhub, which helps gyms grow so they can serve more clients, make more money, and have more fun. Learn more at www.gymhub.com.au
