PERSONAL TRAINING
10 Things All PTs Need to Know
Earning an accredited certification is an essential step toward becoming a fitness professional, but textbooks, courses, podcasts, and webinars can only take you so far. Dr Erin Nitschke explains.
Many of the most valuable lessons in personal training are learned through experience: working with real people, navigating challenges, and reflecting on what does and doesn’t work. The following 10 lessons are insights typically gained after having made mistakes along the journey.
01
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
02
02
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
02
02
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
02
02
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
02
02
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
Sales Skills Matter
Like it or not, personal training is a customer service-based profession. Being certified and available isn’t enough; clients need a reason to invest in you. Developing basic sales and marketing skills helps you clearly communicate your value and show clients how working with you will help them achieve their goals. Confidence, clarity, and connection go a long way.
02
These 10 lessons are only a starting point, but they represent some of the most important insights I’ve gained over 23 years of practice and education. Above all, commit to continued learning. Stay curious, remain humble, and keep refining your skills so you can best support your clients on their journey to success. Good luck!
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Dr Erin Nitschke
Dr Erin Nitschke is the Dean of Workforce Innovation and Curriculum at Lionel University, where she leads the development of career-focused programs in health, wellness, and human performance. With over 20 years of experience in higher education and the fitness industry, she specialises in exercise science, behaviour change, and applied, student-centred learning.