
Issue 22
More Clients Aren’t Always The Answer
Johann Oberholzer explores why securing more clients isn’t always the answer to fitness business success.

Johann Oberholzer explores why securing more clients isn’t always the answer to fitness business success.

Brett Sutton explains how operators can maximise impact and stand out in a competitive market – and why the club’s ‘Be Imperfect’ campaign proves that balancing aspiration with inclusivity drives record-breaking results.

Jesse Benson explores the importance of connection and identity when building a fitness community.