6 Tips to Engage Women

01. Don’t stereotype

Today’s women are breaking norms, boundaries, and barriers in record numbers. Develop content and messages that speak to this more refined audience.

02. Ditch the pink

Recolouring a package pink does not automatically make the product for women. Create marketing messages and campaigns that resonate with a targeted female audience through content, not colours.

03. Market where your audience lives online

81% of female millennials said social media was the best way for brands to reach them. Almost half said they use Facebook, while Instagram and Pinterest are also a strong platform for reaching a female demographic.

04. Champion a cause

Women reinvest 90% of their income into their family and community, compared to men who reinvest only 30% to 40%. Create messaging that fosters an emotional connection in the local or global community.

05. Smart with a heart

60% of women will only share content that is thought-provoking and intelligent, and 70% of women will share content that makes them laugh. Crafting content that speaks to a woman’s brain and sense of humour will help increase views.

06. Connect with influencers to share your content

In most cases, female influencers tend to attract an audience of other women, which fosters more trust and credibility than traditional advertising.