Personal Training

Building Stronger Teams Around Your Clients

Jesse Benson explores the integrated wellness referral model, as a way to ensure better holistic care of your clients.

As personal trainers, our role extends far beyond exercise programming. When we understand how to integrate fitness and wellness into a client’s broader health plan, we become a powerful part of a much larger system of care.

This is the foundation of the Integrated Fitness and Wellness Referral Model – a collaborative approach that helps clients achieve better outcomes while opening new professional opportunities for trainers.

Understanding the Lanes of Wellness

Success in integrated wellness begins with understanding the lanes – recognising the unique roles and responsibilities of each health practitioner involved in a client’s care.

When each practitioner stays within their lane – yet communicates effectively across lanes – the client receives a comprehensive and consistent health experience.

The Trainer as the Accountability Piece

In an integrated model, the trainer often becomes the care coordinator — the consistent point of contact ensuring each practitioner’s recommendations align with the client’s goals.
A physiotherapist might provide a list of ‘do’s and don’ts’ or prescribe rehab exercises, but those plans often fall short when clients forget, lose motivation, or don’t follow through. This is where the trainer can step in.

By incorporating a client’s prescribed physio exercises into their regular sessions, checking in on homework, and providing progress updates, the trainer helps bridge the gap between treatment and transformation.

Making the Most of Client Health Benefits

Another important aspect of this model is helping clients make use of their health coverage or extended benefits. Trainers can encourage clients to book their RMT or physiotherapy sessions before benefits expire, ensuring continuity of care and maximum value for their plan.

When trainers connect clients with trusted practitioners and follow up on outcomes, they demonstrate care that goes beyond the gym floor. This kind of proactive communication builds loyalty and trust – not just with clients, but also with the practitioners themselves.

Building Relationships with Practitioners

Wellness practitioners like RMTs and physiotherapists often treat hundreds of clients each year
– many of whom could benefit from personal training. That creates a powerful cross-referral opportunity for trainers who have proven they can be trusted collaborators.

The key is professionalism. Trainers must show up prepared, respectful, and coordinated in their communication. When a physiotherapist or RMT feels confident referring a client to you, it’s their reputation on the line — so reliability and attention to detail matter.

Practical Tips for Integrating Wellness Referrals

Here are some actionable ways trainers can start integrating this approach:

01

Ask about the client’s existing wellness team.

Simple questions like, “Do you see a physio or RMT?” can open the door for collaboration.

02

Coordinate through email.

With the client’s consent, reach out to their practitioner for relevant information or updates.

03

Keep detailed notes.

Record sessions, feedback, and progress while maintaining privacy best practices.

04

Follow up regularly.

Check in on how treatment or recovery is progressing – it shows professionalism and care.

05

Refer back.

When appropriate, send clients to practitioners you trust. Mutual referrals strengthen the ecosystem.

A Culture of Collaboration

When trainers take the time to understand the full picture of their client’s wellness and coordinate with other practitioners, they become more than fitness professionals – they become partners in health.

Collaboration elevates everyone involved: the client gets better results, the practitioner gains a reliable ally, and the trainer builds a reputation for being an integral part of a connected care network.

Because the future of fitness isn’t about working alone – it’s about working together to deliver better health outcomes for all.

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Jesse Benson

Jesse is the founder of Fit Integrated Wellness and the National Personal Training Academy (NPTA). With a vision of creating a unified ecosystem between education, fitness, and wellness, Jesse helps trainers build thriving, integrated practices that connect personal training with allied health for better client results.