RAISING

inspiration for extraordinary fitness careers

THE BAR

Issue 12

WELCOME TO ISSUE 12 OF RAISING THE BAR

Welcome to 2022’s last issue. I hope this edition finds you feeling positive and pumped for what lies ahead. 

With travel back on the cards, it was fantastic to visit our industry friends abroad, which certainly made things feel a lot more ‘normal’. Here’s to a whole lot more of that next year!  

This issue, we’re rounding off ’22 with some great insights and info to help set you and your career or business up for a stupendously successful ’23. 

As always, we’re keen to receive your feedback around what you enjoy, as well as what you would like to read, watch or hear from us in the future. We want Raising the Bar to be your preferred industry go-to eMag, but for this to happen we need you to help us evolve it into exactly what you want it to be. For your convenience, we’ve created a quick Reader Survey so you can easily provide your input.

From everyone here at the FITREC and HealthyPeople family, we wish a safe and enjoyable holiday season to you and your loved ones, and we look forward to supporting you and your business or career, towards a prosperous and successful 2023.

Dennis Hosking
Founder & Managing Director
FITREC & HealthyPeople

CONTENTS
Spa Business

Health Club Management report on the benefits of regular exercise passed on genetically from grandmother to her children and grandchildren, based on research findings from Harvard Medical School.

Steve Grant

Boost conversions from your landing page with these six simple tips from Gymhub's Steve Grant.

Ed Zouroudis

Ed Zouroudis from Evolt 360, explains how to run a successful fitness challenge that can generate more referrals than any formal advertising.

Ryan Hogan

Les Mills Asia Pacific's Ryan Hogan, shares two ways to help group fitness instructors grow their class numbers.

Tommy Trout

FITREC DNA Ambassador and WeFlex Founder Tommy Trout, explores the business case for diversity and disability representation in your marketing.

Brad Sheppard

Brad Sheppard from Trainer HQ shares the good, the bad and the ugly of becoming an online trainer.

Erin Prout

Erin Prout from Taurus Legal management, explains the important must-knows for fitpros around restraints of trade in the fitness industry.

Clare Hozack

Clare Holzack from IntoYou, helps fitpros understand the important considerations when training this special population.

Jacqui Grant

Jacqui Grant from Break Free Consultancy, couldn't find the right PT to work with before or after her weight loss surgery, so she became one herself and then developed a resource to help PTs work with clients post-bariatric surgery.

FITREC

Check out some of the industry's leading suppliers and what they can do for you.

HealthyPeople

Are you using your knowledge of the role to attract a particular candidate or are using a general approach designed to net a larger number of applications? Discover how to attract the candidates you actually want to recruit.

FITREC

You're invited to help shape future issues of Raising the Bar by telling us what you want to see and read about.

FITREC

Beyond registration and support for professionals, FITREC has backed many industry events, launched a magazine designed for industry professionals and developed a free session tracking tool to help professionals maintain client records more effectively.

Healthy People

There's no one place to find your next candidate; these days you need to use multiple channels! With HealthyPeople you get three job boards + more! HealthyPeople and FITREC founder Dennis Hosking, explains.