RAISING
THE BAR

Stephen Burns shares lessons around common money mistakes made by fitness industry folks, and how to avoid them in your own business.

Share in the discussion had by Matt Habecker, with some of the top minds in the industry, around exercise science, health, and wellness.

Zone 2 training has become one of the most talked-about forms of aerobic exercise in fitness. It is often promoted for improving metabolic health, mitochondrial function and fat burning. But for trainers, two practical questions matter more: “What exactly is Zone 2?”; and “How do we prescribe it properly?” Dr Luke Del Vecchio explains.

Johann Oberholzer explains the real cost to your business, of a one-hour PT session.

Cycle syncing has become a popular trend, but the latest research suggests following a training schedule dictated by menstrual phases is not necessarily the smartest approach. So, what should your clients do instead? Emma Hogan explains.

When it comes to fitness marketing and professional competence, attention is not the same as trust. Dennis Hosking explains.

Around Week 4 of a training program, your clients will typically be improving; but with the external changes beginning to plateau and the bulk of changes now happening on the inside, they often assume the training is no longer working and, subsequently, disengage. Bhavesh Nathoo explains how to break through that Week 4 wall.

Jesse Benson explains why being a gym manager is the hardest job in fitness, and how you can approach it differently, in order to achieve greater success.

Trudi Edmeades explores why dual-task training is an essential inclusion for fall prevention.

It’s tempting to credit, or blame, the programming, the timetable or the price. Those things matter. But what happens when they’re all right, and people still aren’t coming back? Kelii Grauer explains.

Tony Attridge helps you create a thriving PT business from the get-go. Read on to learn how.

Explore typical pitfalls to look out for, and how insurance can provide protection.